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What was once just a feature within Facebook is now one of the world’s most popular mobile messaging app services.
The undeterred rise in usage of Facebook Messenger continues from over 1.2 billion active users that’s ⅙ of the global population.
The MEF predicted Messenger will reach 105.2 million active daily users in the U. That figure represents 40% of mobile users, making Facebook Messenger the leading over-the-top (OTT) mobile messaging app in the U. OTT messaging apps work over an Internet connection and not the SMS network like i Message, which has boosted their popularity with international users.
Similar Web conducted a using Android data from 187 countries and were able to determine the most popular messaging app all over the world (minus i Phone users).
According to , “the combined user base of the top four chat apps is larger than the combined user base of the top four social networks.” Their exponential growth is largely due to their rich services and features, from free text messaging, to voice and video calling, group chats, stickers to convey moods, and even photo and file sharing.
Now add falling data package prices and cheaper smartphones and it’s easy to track the boom from traditional calling to SMS to social messaging apps.
The average user spends over 50 minutes a day scrolling and interacting on Facebook, Instagram, and Messenger. However, there are only 24 hours in a day, and the average person of them.
At the 2015 F8 conference, Facebook unveiled a new Messenger feature to bring businesses on the platform with the goal of enhancing how people and businesses communicate.
There are several networks in the messaging app ecosystem.
As for the most popular network, it really depends on what you’re measuring and geographic location.
In the US, 42% of smartphone users between the ages of 18-29 use messaging apps.
And three in ten online smartphone users utilize general messaging apps, like Whatsapp, Viber, or Kik.